Member Demographics
WISCONSIN GOLFER IS PUBLISHED BY KILLARNEY GOLF MEDIA
WISCONSIN GOLFER l
www.wisconsingolfer-digital.com
AVERAGE ROUNDS PLAYED A YEAR 48.3
MALE
82%
FEMALE
18%
68%
HAVE TAKEN AT
LEAST ONE
GOLF-RELATED
VACATION
WITHIN THE LAST
TWO YEARS
AVERAGE INCOME
$174,000
For more than a decade, Killarney Golf Media has partnered with the Wisconsin
State Golf Association to publish Wisconsin Golfer, the official publication of the
WSGA’s more than 55,0000 members.
AFFLUENT ;Average net worth: $1.34 million.
5% in excess of $5 million. ;Average annual household income:
$174,000 ;Average investment portfolio: $926,000.
10% in excess of $2 million. ;84% employ a financial adviser, tax planner
or private banker ;16% have home values in
excess of $500,000
AVID GOLFERS ;They play an average of 48.3 rounds of
golf a year ;24% play more than 70 rounds per year ;21% have a single-digit handicap
FREQUENT TRAVELERS ;68% have taken at least one
golf-related vacation within the last two
years. 28% have taken three or more.
37%
23%
23%
12% DISTRIBUTION BY REGION
ORANGE 37%
BLUE 23%
RED 23%
GREEN 12%
*5% out of state
Minnesota 2%
Illinois 1%
Source: Readex Research Profile Survey June of 2009. Readex Research conducts mail and web-based surveys for publishers, advertisers, agencies and corporate researchers.
