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Wisconsin Golfer 2012 Media Kit

DigitalAdvantage WSCONSNGOLFERSPUBLSHEDBYKLLARNEYGOLFMEDA WISCONSINGOLFERlwww.wisconsingolfer-digital.com 2

WISCONSINGOLFERlwww.wisconsingolfer-digital.com 7

Member Demographics

WSCONSNGOLFERSPUBLSHEDBYKLLARNEYGOLFMEDA WISCONSINGOLFERlwww.wisconsingolfer-digital.com 3

2012Editorial Calendar

WISCONSINGOLFERlwww.wisconsingolfer-digital.com 4 WSCONSNGOLFERSPUBLSHEDBYKLLARNEYGOLFMEDA

Digital Advertising&Specs

WISCONSINGOLFERlwww.wisconsingolfer-digital.com 5 WSCONSNGOLFERSPUBLSHEDBYKLLARNEYGOLFMEDA

Digital Enhancements

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Digital Enhancements

WSCONSNGOLFERSPUBLSHEDBYKLLARNEYGOLFMEDA

WSGACorporate Partners PROGRAM WSCONSNGOLFERSPUBLSHEDBYKLLARNEYGOLFMEDA WISCONSINGOLFERlwww.wisconsingolfer-digital.com 8

ContactUs

WSCONSNGOLFERSPUBLSHEDBYKLLARNEYGOLFMEDA WISCONSINGOLFERlwww.wisconsingolfer-digital.com 9

Wisconsingolfer-digital.com offers our readers a remarkable online experience while offering our advertisers the latest technology and dynamic new channels to deliver their messages.

SURVEYRESULTS

AVERAGEROUNDS PLAYEDAYEAR 48.3

MALE
82%
FEMALE
18%

Nootherpublicationhascomeclosetoequaling WisconsinGolfer’s consistentandcomprehensiveregionalcoverageofthegame. From breakingnewstolifestylefeaturesandacrosseverylevelofcompetitive play, Wisconsin Golfer’s unwaveringdedicationtoallthingsgolfisevident.

Wisconsingolfer-digital.comisafullyinteractive, measureabledigitalpublicationthatcan incorporateallrichmediaapplications. It offersadvertisersthebestofbothworlds– theimpactoftraditionalprintbrandand productadvertisingalongwiththeinteractivity ofthedigitalera.

“

The Wisconsin State Golf

68% HAVETAKENAT LEASTONE GOLF-RELATED VACATION WTHNTHELAST TWOYEARS

LEADERBOARD

ClckforExample

AVERAGEINCOME $174,000

SSUE FOCUS ADCLOSE MATERALSDUE PUBLSHDATE NOVEMBER/

Travel: Tucsongolf 10/7/11 10/14/11 11/1/11 Falltournamentcoverage

ERINHILLS, NO.8

PAULHUNDLEY

LEADERBOARD

“
Weareverypleased
withtheinitialresponse
totheadswehave
placedinthedigital
issues. Theinteractivity
allowsustoaccomplish
thingswecannotdo
withtraditionalprint
advertising.Itistaking
ourmarketingtoa
newlevel.
–Suzy Purce,
Product Manager,
Be Laboratores, Inc.

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BELLYBAND

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DECEMBER

Association invites corporations, both within and outside the golf community, to join the effort to sustain the level of service the WSGA provides for golfers in Wisconsin.

InexchangefortheirinvolvementinWSGAchampionships andotherprograms,CorporatePartnersreceivepromotional opportunitiesatWSGAtournaments,ontheWSGAwebsite, www.wsga.org,andinWisconsinGolfer.

Newproducts:Holidaygiftguide

Travel: Warm-weatherdestinations 12/9/11 12/16/11 1/3/12 Spasasdestinations

ADSPECS

Location Abovethedigitalissue,withinthe interface

For more than a decade, Killarney Golf Media has partnered with the Wisconsin State Golf Association to publish Wisconsin Golfer,the official publication of the WSGA’s more than 55,0000 members.

JANUARY/

FEBRUARY

Tenmemorable U.S. Women’sOpens

CliftonGunderson,rankedasoneofthe nation’slargestcertifiedpublicaccounting andconsultingfirms,providesawiderange ofassurance,taxandconsultingservices.

TravelMarketVacations istheofficialtravel partneroftheWSGA.

TaylorMadeisacuttingedge manufacturerofinnovative golfequipmentforprosand amateursalike.

BLUE MOUND G&CC, NO. 11

PAULHUNDLEY

Wisconsin Golfer connectswiththe game’smostinfluentialaudience... everywhere, andoneverylevel. Wisconsin Golfer 2012 Media Kit

MARCH/

Newequipmentforanewseason 2/10/12 2/17/12 3/1/12 SheboyganCountygolf

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APRIL

GolfCanada

FullScreen

EDITORIALOFFICE:

PUBLISHER

AFFLUENT ;Averagenetworth:$1.34million.

12%

14.22”x9.48”

Other Supportsmultimedia

John Hughes

Price $1500

1/2Screen(H)

(608)280-8800 jhughes@wisgolfer.com

DIRECTOR OF SALES & MARKETING Gina Zeinemann (608)661-7646 gina@wisgolfer.com

MAY/

U.S. Women’sOpenpreview 4/6/12 4/13/12 5/1/12 HowBlackwolfRunchanged Wisconsin

14.22” x4.74”

5%inexcessof$5million. ;Averageannualhouseholdincome:

JUNE

Father’sDaygiftguide

FEATURES

REGULARFOCUS

1435E.MainSt. Madison,Wisconsin53703 MAILINGADDRESS:

EDITOR

ADVERTISING ACCOUNT EXECUTIVE

GolfCourses

RoadTrip

BLOW-IN

VIDEOClckforExample BUTTON DRAWER AD Clckfor Example

ErinHillsShort History–Long Future.

Adidasisagloballeaderin footwear,apparelandacces- soriesforavarietyofrecre- ationalandcompetitivesports.

RickPledl

PamelaSt.Amant

(608)280-8800 rpledl@wisgolfer.com

(608)661-7647 pamela@wisgolfer.com

THEOFFICIALPUBLICATIONOFTHE WISCONSINSTATEGOLFASSOCIATION

–Greg Janssen Wisconsingolfer-digital.com subscriber ““

;Over91%ofalldigitaleditionreaderstakeoneor moreactionswhenreadingthedigitaledition.56% discusseditwithfriends,51%lookedatanadvertiser’s website,43%e-mailedtoafriendorcolleagueand 18%recommendedpurchaseofaproductorservice.* ;61%ofdigitalreadershavereadthreeorfour previousissues,similartotherateforan“average” printreader.* ;92%ofdigitaleditionreadersreadtheirissuewithina week,andover52%readitimmediatelyorthesameday.* ;90%ofdigitalreadersare“verysatisfied”or“ satisfied”withtheirdigitaledition.* ;Elementsthatenhancethereaders’digitaledition experiencearemorevideos(mentionedby75%of readers),extraphotos(58%),slideshows(37.4%), audio(35.7%)andFlashanimations(30.6%).** ;65% ofreadersviewdigitalmagazinesasmoreauthori-tative,71%findthemmoretrustworthy,73%findthem easiertoread,78%findthembetterorganized,80% considerthemamorefocusedexperience,83%think theyaremorevisuallyappealingand85%seethemas moreinterestingandfuntoread.** ;46%ofdigitalmagazinereadersspent30minutesor morereadingeachissue,with21%spendingmore than45minutesperissue.*

$174,000 ;Averageinvestmentportfolio:$926,000.

FREQUENTTRAVELERS ;68%havetakenatleastone
golf-related vacation within the last two
years.28%havetakenthreeormore. *5%outostate
Mnnesota2%
nos1%
DISTRIBUTION
BYREGION

AVIDGOLFERS ;Theyplayanaverageof48.3roundsof golfayear ;24%playmorethan70roundsperyear ;21%haveasingle-digithandicap

37% 23% 23%

JULY/

Profile: Wisconsingolfer TonyRomo 6/8/12 6/15/12 7/3/12 111thWisconsinStateAmateurpreview

Tournament Action

The Golf Doc

Personalities

Wine&Spirits

AUGUST

Haywardareagolf

GolfTravel

Deals&Destinations

*Texterty2009profeofthedgtaedtonreader
**Foomagstudyncuded5612readersofeghtmagaznes
wthdgtaedtons
Ifoundthedigitaleditiontohaveoutstandingvisualquality.IamplanningtobuyaniPad;
itwillbeperfectasIwillbeabletoreaditvirtuallyanytime,anywhere.IlovethefactthatI
canclickonanadtogetmoreinformation,gotoawebsiteorevenwatchavideo.

10%inexcessof$2million. ;84%employafinancialadviser,taxplanner orprivatebanker ;16%havehomevaluesin excess of $500,000

ORANGE 37% BLUE 23% RED 23% GREEN 12%

LakeGenevagolf 8/10/12 8/17/12 9/4/12 FallgolfinWisconsin

Instruction

Fairway Living

SEPTEMBER/

MoneyMatters

OCTOBER

Newproducts

COLUMNS WsconsnGofercoumnsts ncude Denns McCann, respectedauthorandformer coumnstfortheMwaukee Journa Sentne,and Monroe Mer,gofcourse superntendent,WsconsnGof HaofFamemember,and formeredtorof TheGrass Roots,theoffcapubcatonof theWsconsnGofCourse Superntendents Assocaton.

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“Weadvertisein Wisconsin Golfer becauseitdelivers ourmessage, andthathelps ourcustomerssellproducts. Wisconsinisanenthusiastic golfstateand Wisconsin Golferdoesthebestjobof reachingthataudience.” JohnStenbachSenorDrector CorporateCommuncaton TayorMade-addasGof

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GolfTECistheProvenPathto ProvenResults.GolfTECisthe proudpartneroftheWSGA NetPartnersSeries. FamousfordeliciousButterburgers andfresh-madecustard,Culver’shas over425locations.Culver’sisaproud sponsoroftheWSGAStateJunior BoysChampionship. Gofweekmagazine providescomplete coverageofthegameandthebusinessofgolf.