WISCONSIN GOLFER l MAY/JUNE 2012
www.wsga.org 22
nlike fishing, just for one example,
golf is a niche market as tourism
travel goes. Amy Wilson, tourism director
for Sheboygan County, noted, “for
tourism statewide, we know that about
two percent of travelers travel for golf,
which doesn’t sound like a lot.”
The eyes of the golf world this summer will
once again be trained on Sheboygan County
But it will hardly be the only week of the
year that golfers, whether in foursomes or
with families, make their way to Lake
Michigan’s western seaboard. With five
courses in the county rated in Golf Digest’s
top 100 public tracks, Wilson said golf is
a major draw for Sheboygan County. Still,
given the watery playground that is Lake
Michigan itself, a popular road racing
facility in Elkhart Lake, historic towns and
attractions and a setting in and around
U
But sometimes, of course, even two
percent of a large number is a very big
deal. Such will be the case this summer
when the world’s finest women golfers,
accompanied by tens of thousands of
golf fans and volunteers, make their way
to Sheboygan County for the U.S.
Women’s Open, set for July 5-8 at
Kohler’s Blackwolf Run GC.
It will be a huge boost for restaurants
and businesses in Sheboygan County and
beyond, and Wilson said it will help lead
to more golfer-visitors in the future when
fans come back to try their own luck at
Blackwolf Run or visit other attractions
they learn about that week.